Insights

Thinking clearly about AI search, answer engines, and the infrastructure behind getting cited.

01 RECENT

April 2026

What Is AEO (and Why It Replaced the Playbook You're Running)

The SEO playbook most agencies sell was built for ten blue links. AI engines don't serve ten blue links. Here's what replaced it and why the shift matters now.

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April 2026

How Long Does AEO Take to Show Results

Everyone wants a timeline. The honest answer has three phases, and most brands quit before the third one hits. We break down what actually happens month by month.

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April 2026

Schema Markup for AI Search Engines: What Actually Matters

Most schema guides are written for Google's rich snippets circa 2019. AI models parse structured data differently. This is what to prioritize and what to skip.

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